Operations automation & strategic advisory for growing small businesses.

Pratt Advisory partners with founders and operators to automate repetitive operations with AI, strengthen financial systems, and unlock revenue.

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About

Founder-operator with shipped production work.

Tory Pratt is the founder of Pratt Advisory, a DC-based consultancy helping small businesses automate elements of their operations with AI and advising founders on strategy, finance, and growth.

She previously spent over a decade building Pratt Standard, a craft cocktail manufacturer she scaled from her home kitchen to 1M oz/month in production, 450+ retail accounts across 35+ states (including 53 Whole Foods), and a client roster spanning Coca-Cola, Deloitte, McKinsey, the Kennedy Center, and the White House — training more than 1,000 professional bartenders along the way.

She holds a BSFS from Georgetown's School of Foreign Service and lives in Washington, DC.

Services

Three lines of work.

AI Operations Automation

  • Monthly reporting agents (multi-source data → formatted vendor and partner reports)
  • Pricing, margin, and variance engines (POS + invoice data → actionable margin signal)
  • Prospecting and discovery agents (ranked shortlists, human-in-the-loop)
  • Internal tool design for non-technical teams

Strategy & Growth Advisory

  • Competitive analysis and market entry playbooks
  • Revenue channel design (B2B, wholesale, corporate accounts)
  • Go-to-market prioritization and sales process audit
  • Super-user archetype mapping and account-based targeting

Financial Systems & Margin Engineering

  • COGS and pricing models (ingredient → sub-recipe → SKU)
  • Monthly variance analysis (theoretical vs. actual usage, with $ impact)
  • Unit economics and cash-flow reviews for founders

Selected Work

Shop Made in DC

Shop Made in DC is a retail, wholesale, and events platform for local DMV makers with three regional locations, an in-house cafe, and a $600K+ annual B2B corporate gifting channel serving clients including Meta, Amazon, Bozzuto, Omni Hotels, and Mastercard.

01

Monthly Maker Reports Automation

Python pipeline consolidating Square, Toast, Eventbrite, and Google Sheets data across all three locations, applying 100+ maker-name mappings to produce the formatted vendor reports previously assembled by hand.

  • 30 hours/month of manual reformatting eliminated
  • Monthly reporting cycle reduced from 10 days to 30 minutes
  • 150+ makers reconciled per cycle across 3 locations
02

Cafe COGS & Margin Reconciler

Live pricing model (ingredient → menu item COGS and margin) plus a monthly reconciler that compares theoretical ingredient usage (sales × recipes) against actual purchases and flags over-use, under-use, and unmapped items by dollar impact.

  • Recoverable monthly variance surfaced and actioned
  • Menu cost validation cut from days to minutes
  • Automated monthly alerts to operator; no manual review required
03

Corporate Gifting Growth Strategy

Competitive and funnel analysis of the B2B gifting channel, Richmond market-entry plan, and a 5-archetype super-user framework with 50 researched prospects and warm-intro pathways across multifamily, enterprise tech, luxury hotels, DMCs, and commercial real estate.

  • 50 qualified prospects identified across 5 verticals
  • 5 high-leverage outreach moves prioritized for Director execution
  • Richmond expansion sized with defined warm-intro pathway

Testimonial

Tory has rebuilt how we run our cafe, our maker reporting, and our corporate gifting pipeline. Work that used to take ten days a month now runs in thirty minutes — and she ships production code, not slide decks.

Stacey Price

Founder, Shop Made in DC

Schedule

Book a discovery call.

A 30-minute conversation to learn about your operation, what's slowing it down, and whether one of the three service lines is a fit.

Contact

Or reach out directly.

For inquiries that don't need a call yet, send a note. Replies within two business days.